Kayali and Huda Beauty Announce They’re Breaking Up
Kayali Founder Mona Kattan is set to venture into a new partnership with General Atlantic
Last night, Mona and Huda Kattan took to Instagram to share a heartfelt and lighthearted announcement about Kayali’s exciting new chapter. Reflecting on their journey, the sisters reminisced about launching Huda Beauty back in 2013 as a trio with their other sister, Alya. What started as a passion project with just $6,000 has grown into a globally recognized beauty empire. The two talked about Kayali’s rapid growth since its launch in 2018, and how the brand has flourished under Mona’s leadership.
Now, Kayali is embarking on a new journey as it separates from Huda Beauty to become a standalone fragrance powerhouse. To support this next phase of growth, Kayali will partner with General Atlantic, a leading global growth equity firm. This strategic move will provide the brand with the resources and expertise to expand its global presence while continuing to innovate, elevate its offerings, and set new standards in the fragrance industry. Despite the transition, Mona Kattan will remain as the CEO, leading the brand with the same passion and creativity that has fueled its success.
This milestone marks a significant moment for both brands, allowing them to flourish on their own paths. Huda Beauty, which recently returned to full founder ownership, will continue evolving as a beauty powerhouse under Huda’s leadership, while Mona will push forwards with the next chapter of Kayali’s growth. As both brands move forward independently, fans can expect exciting things from two of the beauty world’s most influential names.