Louis Vuitton Launches La Beauté: A New Era In Haute Cosmetics With Pat McGrath
With Pat McGrath at the creative helm, a collectible-worthy design, and the promise of artistry-meets-luxury, Louis Vuitton’s La Beauté has finally landed…
Louis Vuitton is officially crossing into the realm of high-end makeup with the launch of La Beauté Louis Vuitton: a long-awaited venture that takes ultra-luxe beauty to a whole new level.
The visionary behind this launch is none other than Dame Pat McGrath, DBE, who joins Louis Vuitton as Creative Director of Cosmetics. A legend in beauty circles, McGrath brings decades of bold creativity and meticulous artistry to the brand, marking a pivotal collaboration more than two decades in the making.
Earlier this year it was announced that Pat McGrath had dreamed up an array of beauty products for the debut collection, and the collection has officially landed – flaunting 55 lipsticks, 10 tinted lip balms, 8 eyeshadow palettes and plenty of delightful extras such as mini-trunks and sleek lipstick cases.
Each lipstick is designed as a collectible – more jewel than cosmetic – with an inclusive range and universally flattering shades, from bold reds to nude classics, all encased in sustainable, refillable packaging adorned with Louis Vuitton’s iconic monogram.
The initial rollout commences at exclusive stores in China on Wednesday, August 20, featuring brand ambassador, Jung Hoyeon, before the worldwide online pre-launch on August 25, followed shortly by the introduction of the collection in online stores and select bricks and mortar stores on August 29. You’d better be Speedy.
Lead Image Courtesy of Instagram /@louisvuitton