Redefining Glamour In The Middle East: Marriam Mossalli Joins Forces With Powder Beauty
Saudi Entrepreneur, Marriam Mossalli, joins forces with clean beauty pioneer, Powder Beauty, to define glamour in the region
In a significant stride towards revolutionising the beauty landscape of the Middle East, Mossalli has established a partnership with Powder Beauty, the region’s foremost advocate for clean beauty. This collaboration signifies an important moment in the industry, merging Mossalli’s entrepreneurial acumen with Powder Beauty’s commitment to eco-conscious glamour.
Founded by Ayat Toufeeq and Amina Grimen in 2018, Powder Beauty stands as a beacon of integrity and innovation. With a dedication to offering high-quality, eco-conscious beauty products.
Renowned for her remarkable accomplishments as the founder of Niche Arabia, a globally recognised agency renowned for its expertise in luxury, fashion, and digital engagement, Mossalli is poised to bring her visionary leadership to Powder Beauty’s e-commerce platform. Leading the charge in marketing endeavors, Mossalli and the all-female executive team are primed to propel Powder Beauty toward accelerated growth, marking a pivotal moment in the brand’s journey.
Clean beauty isn’t merely a trend; it’s a lifestyle choice rooted in sustainability and transparency. Powder Beauty recognises this, curating a meticulously selected range of products that meet rigorous standards for ingredient integrity and environmental impact. From luxurious skincare essentials to vibrant makeup must-haves, every item on the platform embodies their ethos.
“What I really love is that many holistic beauty traditions and self-care rituals have their roots in the Middle East,” she enthuses. “My vision, aligned with Ayat and Amina, is to transform Powder into a catalyst for exporting our homegrown products and ingredients to regional and international markets,”
In a region renowned for its beauty rituals and traditions, Powder Beauty pays homage to cultural heritage while embracing innovation and sustainability. By championing brands that blend ancient wisdom with modern science, the platform offers a diverse array of products tailored to the unique needs of Middle Eastern consumers.
“As I mature and age, it’s become essential for me to consider not just what goes into my body but also what goes on my body. This evolution harmonizes perfectly with my personal journey, and I look forward to building upon Powder’s achievements to strengthen its presence and prepare for its next phase of expansion,” says Marriam.
In a world where beauty is more than skin deep, Powder Beauty and Marriam Mossalli invite you to embark on a journey of self-discovery and sustainability.
