Driving Just Got More Chic with Maserati and Acqua di Parma’s Latest Collaboration
You can’t leave out your car on your Jane Birkin-ification journey
The general fascination with bag charms and trinkets seems to be here to stay, and the Passepartout Leather Charm, part of the latest Maserati and Acqua di Parma collaboration shows that they’ve got the memo. The two premium Italian brands have come together to create a collection that’s bound to add glamour to your journey, with all the travel-friendly fragrance essentials.
The Andiamo Car Diffuser is the clear highlight of the collection. Finished in Acqua di Parma’s iconic yellow casing and embossed with the maison’s emblem and Maserati’s Trident, its circular silhouette incorporates the brand’s hat boxes while a magnetic mounting system clicks into any ventilation grill with satisfying ease. It’s made even more customisable with corresponding refills that make it easy to switch scents between school runs, client meetings or weekend escapes.
The Passepartout Leather Charm, stitched in yellow leather and presented with a 12ml Colonia Eau de Cologne, sits happily on a keyring or clipped to a handbag — a convenient way to carry a signature fragrance between appointments. The Art of Travel Coffret, presented in Acqua di Parma’s signature hat box, gathers the special edition diffuser with a Luce di Colonia refill and a pair of driving gloves in Maserati blue nappa leather trimmed with yellow piping. The gloves are fingerless, perforated at the knuckles and fastened with tone-on-tone laser-etched buttons.
Maserati and Acqua di Parma have thoughtfully crafted a collection for the effortlessly cool woman. She exudes style even when she drives, knows what she wants, and never compromises on glamourising the everyday. She makes mundane things seem as though they’ve jumped right out of glossy magazine pages: the clink of charms on her work bag, the mirage of a luxury fragrance diffusing through her car, the confidence of slipping on fingerless driving gloves before she takes the steering wheel.
The Art of Travel Coffret will be limited to 100 pieces and sold exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez and Paris. The Andiamo Car Diffuser will be available through Maserati showrooms and online, with a limited number also offered at select Acqua di Parma boutiques and on their website.
Images Supplied.