Memos From The Middle East: Tower 28 Launches In The Middle East, ADIO Announces Collectors’ Week, and Hunza G Revamps Its Core Collection
Every week Bazaar brings you the latest news in fashion and beauty, luxury and lifestyle, straight from our desks to yours — from across the region and beyond
Fashion
Noon By Noor Fall Winter 2025 Collection
Drawing inspiration from Bahrain’s architectural landscape, Noon By Noor’s Fall Winter 2025 collection reflects a delicate balance between structure and fluidity, heritage and modernity. The season, first presented at London Fashion Week in February, is now available online and in-stores worldwide, with the first delivery featuring looks in Palm Green, followed by subsequent arrivals in September and October. Founders Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa ensure that precision tailoring takes centre stage with sculptural jackets, manipulated bodices, and sliced silhouettes subtly revealing slivers of skin, while dresses and skirts exude bold, cinematic allure.
Hunza G – Core Collection Campaign
Hunza G has reintroduced its iconic Core Collection, fronted by Stella Maxwell. The campaign revisits the brand’s most beloved styles, including the bestselling square neck swimsuit and the flattering Xandra bikini — all crafted in Hunza G’s signature Original Crinkle™ fabric with a one size fit that adapts to every body. We’ll take ours in candy pink.
La Moda Italiana Vol. II at Dubai Fashion Week
Dubai Fashion Week Spring/Summer 2026 will spotlight Italian fashion with ‘The Italian Day in Dubai’ on 3 September, presented by the Italian Trade Agency (ITA) in collaboration with DFW. Six dynamic Italian houses — including VP by Valentina Poltronieri, Le Twins, Cose Di Maglia, Gil Santucci, Avant Toi, and Be Nina — will debut their SS26 collections in back-to-back runway shows, marking a celebration of Made in Italy creativity, tailoring, and innovation.
Beauty
Hourglass Cosmetics Unveils Holiday 2025 Ambient Lighting Edit Unlocked
Hourglass Cosmetics has revealed its Holiday 2025 Ambient Lighting Edit Unlocked Collection, available exclusively at Sephora Middle East from 19 September. Featuring four limited-edition palettes—Deer, Swan, Fox, and Horse—adorned with bold, geometric watercolour designs inspired by the spirit and symbolism of animals, each palette offers six luminous shades crafted with Hourglass’s signature marbling technique for a radiant, lit-from-within glow. Marking the first time the full collection will be available in the Middle East, this is the first thing to note on your letter to Santa.
Tower 28 Launches in the Middle East Exclusively at Sephora
Tower 28, the cult-favourite skincare-meets-makeup brand known for its dermatologist-tested, non-irritating formulas, is now launching exclusively at Sephora Middle East. Founded by Amy Liu and inspired by her personal journey with eczema, the brand has gained global acclaim for hero products like the viral SOS Daily Rescue Facial Spray, powered by hypochlorous acid to visibly reduce redness and soothe sensitive skin. Since its debut in 2019, Tower 28 has expanded across the US, Canada, Australia, New Zealand, and the UK, and is now gaining a cult following in the GCC. Not to be missed in your make-up bag update for autumn.
Guerlain Launches Its Majestic Feathers Collection
Just in time for the autumn/winter res-set, Guerlain has released Rouge G Majestic Feathers, a limited-edition Fall 2025 collection inspired by the sumptuous plumage of nature’s most fascinating birds. Front and centre is Rouge G, the customisable ultra-care lipstick, now available in eight new velvety shades and collector jewel cases — Songbird, Phoenix, and Peacock. The line also introduces two new Ombres G eyeshadow harmonies, the Terracotta Peacock healthy glow powder, and the Météorites Phoenix illuminating pearls, each infused with colours and motifs echoing the beauty of majestic feathers. It doesn’t come much more luxe than this.
Bottega Veneta Launches Mezzanotte Fragrance Collection
Bottega Veneta is deepening its fragrance story with Mezzanotte, a trilogy of new scents inspired by Italian midnight and crafted with rare woods. “Hinoki” is your grounding forest escape, “Goodmorning Midnight” is playful and sparkling (yes, it has wild strawberry notes), and “Almost Dawn” is a warm hug of chestnut, truffle, and vanilla. Packaged in sculptural Murano-inspired glass with a luxe marble base, they’re as much collectibles as perfumes. The pre-launch is set to take place on the 2nd of September, at Dubai Mall and with a pop-up in Harrods – midnight never smelled so chic.
Dining
Son of a Fish Brings Modern Greek Dining to Dubai Harbour
Opening this autumn at Harbour House, Dubai Harbour, Son of a Fish is the latest concept from AlphaMind, the global lifestyle group formed by Addmind Hospitality and ADMO Lifestyle Holding. Inspired by the Athenian Riviera, the restaurant pays homage to early Greek fishermen while celebrating the next generation of hospitality—generous, social, and unafraid of long nights. Guests can enjoy expertly prepared seafood and authentic Greek dishes with a global twist, presented for sharing and highlighted by a fresh fish display reminiscent of a seaside taverna. As the first new homegrown concept at Harbour House, Son of a Fish promises a vibrant, immersive dining experience, with more exciting concepts to follow in this premier seafront destination.
Sports
Puma Announces 20th Anniversary Kits With Trailblazing Saudi Women’s Football Club
Puma and Eastern Flames FC just dropped their new home, away, and third kits for the 2025/26 Women’s Premier League season — and it’s a big one. The all-women Saudi club is about to celebrate its 20th anniversary (yes, two decades of breaking barriers), and Puma’s designs lean into both heritage and future. Think fiery orange for the home kit, sleek white for ambition, and a moody dark-toned third for total determination. The partnership isn’t just about looking good on the pitch — it’s about empowering women, inspiring the next generation, and feeding into Saudi’s Vision 2030. Game on.
Culture
#SHOTBYADAMS at JD Malat Gallery Dubai
This September, JD Malat Gallery Dubai presents #SHOTBYADAMS (2–30 September 2025), marking the Middle East debut of music legend and acclaimed photographer Bryan Adams. The exhibition showcases Adams’ bold reimagining of portraiture, where cultural icons are transformed through experimental layers of multi-coloured plexiglass. Featuring subjects ranging from Kate Moss and Mick Jagger to the late Queen Elizabeth II, Adams’ works — already housed in renowned institutions like London’s National Portrait Gallery — arrive in Dubai for the very first time.
Saudi Films at Venice International Film Festival 2025
The 82nd Venice International Film Festival (27 August – 6 September) will feature two standout Saudi projects supported by the King Abdulaziz Center for World Culture (Ithra) and partners. Hijra, directed by Shahad Ameen and produced by Faisal Baltyour and Ahmed Darraji, has been officially selected for the Spotlight Competition and will screen on 28 August. Set in 2001, the film follows a grandmother and her granddaughters on a journey to Mecca, weaving a poetic exploration of Saudi Arabia’s cultural and geographic diversity.
In parallel, the festival will present Mirage, a Virtual Reality (VR) film developed through Ithra’s Creative Solutions Residency Program. Directed by Naima Kareem, it tells the story of a young girl confronting depression and anxiety, underscoring Ithra’s commitment to fostering innovative, future-facing storytelling.
Abu Dhabi Prepares For Collectors Edition With Sotheby’s
Abu Dhabi is making space for the world’s most coveted treasures this autumn, as Sotheby’s (with ADIO) announces a first-of-its-kind programme of auctions, panels, and exhibitions leading up to “Abu Dhabi Collectors’ Week” in December. Expect everything from rare timepieces to high jewellery, blue-chip art to hyper cars. The week’s offerings will be set against the stunning backdrop of The St. Regis Saadiyat Island Resort, culminating in an auction on Abu Dhabi’s shores. Leading the jewellery is The Desert Rose, the largest Fancy Vivid Orangy Pink Diamond ever graded, weighing an extraordinary 31.86 carats. “Abu Dhabi is where heritage transcends time and connoisseurship is a way of life. With the exclusive global debut of Collectors’ Week in the capital, we unveil more than rare and exceptional pieces – we reaffirm the city’s cultural depth, shaped by the quiet power of true luxury,” says Noora Al Foulathi, Head of Abu Dhabi Retail.
Leisure
Carmen Comes To Riyadh
For the first time in Saudi Arabia, the Royal Commission for Riyadh City (RCRC) is bringing Georges Bizet’s world-famous opera Carmen to the stage. Performed by the China National Opera House, this cultural milestone celebrates the 35th anniversary of Saudi–China diplomatic relations and the 2025 China–Saudi Cultural Year. Expect three nights of passion, freedom, jealousy, and fate at the King Fahd Cultural Centre, September 4–6. Tickets start at SAR 100. Click here for tickets and more information.
Junior
Wonderland at TODA
At the Theatre of Digital Art, Souk Madinat Jumeirah, September kicks off with a trip down the rabbit hole. Alice in Wonderland comes alive in 360° — the legendary fairy tale reimagined with immersive visuals, mind-bending puzzles, and all the fantastical characters you love. Taking place the first weekend of September, this is an interpretation of wonderland like you’ve never seen before.
Images Supplied