Exclusive: New Kayali Perfume Alert! Mona Kattan Unveils Eden Juicy Apple
The Dubai-based beauty mogul speaks shares exclusive insight with Bazaar Arabia about the newest addition to her family of fragrances…
If anyone knows how to create the perfect fragrance for any occasion, it’s Kayali. Founded by the beauty mogul and entrepreneur Mona Kattan, this brand has launched an array of scents that caters to everyone’s preferences. And now Kayali is back with a new addition to their legacy, the Eden Juicy Apple.
In honour of this exciting occasion, Bazaar Arabia speaks to the mastermind herself about the behind-the-scenes of this latest launch.
Harper’s Bazaar Arabia (HBA): Tell us the story behind Eden Juicy Apple? She’s quite different from her other Kayali sisters…if she were a person, how would you describe her?
Mona Kattan (MK): I love that you’ve called Eden Juicy Apple “she,” I really feel like each of our different juices at KAYALI represent and bring out a different side of me, and I love that you recognised that as well.
You’re right, Eden is quite a different juice from our other fragrances, it’s a fruity floral fragrance – we’ve never ventured into this category of sweet, fun, and crisp fragrance family. If she were a person, I would describe her as a risk-taker, who is fun and bubbly and feel really youthful regardless of her age. She feels like she doesn’t have any limits and just radiates positive energy.
If this fragrance was a celebrity, I would say that it is Cher from Clueless meets Hailey Bieber meets Katy Perry during her fun wild years meets Britney Spears in the 90s with that video ‘Hit Me Baby One More Time’, that’s what this juice makes me feel like.
HBA: Can you share with us a breakdown of the notes?
MK: The top notes are Red Apple, succulent Lychee and tart Black Currant, all of which set the impression for a vibrant, refreshing fruity floral finish. The middle notes are Wild Berries, Raspberry Blossoms and Jasmine, which retain the top notes’ aroma and gives the juice a touch of radiance. The dry notes are Vanilla Flower, Amber and Sensual Musk to envelopes the entire juice by adding more depth with a touch of sensuality and playfulness.
HBA: What’s the inspiration behind the new campaign for Eden Juicy Apple?
MK: I wanted this campaign to bring people back to their youth. We actually filmed it in the arcade because that was where I loved to be when I was younger. We really wanted to emphasize the playfulness of youth, and this is the first campaign we’ve done where we’ve included other people in it. I really just wanted to show off my playful side.
HBA: What surprised you the most about the creation process of creating Eden Juicy Apple?
MK: The majority of our KAYALI juice takes us several modifications of the fragrance to find the one that we actually like. You’ll notice that in the name of each KAYALI fragrance, there is a number at the end of it which represents the number of the modification that we chose in the end. So, with Eden Juicy Apple, we had several rounds of modification, but nothing was as good as the very first juice that we came up with and that’s why we stuck with the very first one, which is where the number 01 comes from. That’s a first for KAYALI as we’ve never chosen the very first modification. We’re usually changing it until we found the first balance, but for this one, the first juice was perfectly right.
HBA: There are so many fragrances within the Kayali family. How do you work to continuously stay inspired and create something new and exciting for beauty and fragrance fans everywhere?
MK: Fragrance has been my passion for as long as I can remember and I’ve always been obsessed with scents and perfumes; so, for me, it’s a real dream to be able to tell different stories about my life and my experiences with different juices. With that, I feel like I still have so many more stories to write with our fragrances.
We’re constantly working on so many different juices, some of which can take several years to make. Everything is an inspiration to me, everything that I’ve experienced until this point has pulled me in a direction of a new juice, so it’s a real pleasure to story-tell through KAYALI.
HBA: Anything else you would like to add?
MK: Something that’s really important to me with KAYALI is that we’re able to share and encourage the tradition that’s been done in the region forever, which is layering. So with Eden, I love to layer it with our Vanilla | 28 which creates a beautiful warm and gourmand fruity floral scent that smells so good you can almost eat it. I encourage everyone to try their own and find their favorite layering combination with this delectable juice.
For more information, visit kayalifragrance.com
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