NikeSKIMS: Nike Inc. and SKIMS Announce Their New Partnership
“This partnership will empower individuals to move with confidence and express themselves authentically” says Jens Grede, Co-Founder and CEO, SKIMS
Nike and Kim Kardashian’s powerhouse brand SKIMS has announced they are joining forces for a new line of activewear for women. This collaboration aims to further grow Nike’s women sector, hoping to redefine their athletic wear for women, combining Nike’s sport tech with SKIMS’ distinctive style and solutions for diverse body types.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, president of consumer, product and Brand, NIKE, Inc. The partnership hopes to encourage more women to embrace fitness through their blend of sport and style — highlighting confidence, strength, femininity and competitiveness. Announcing the collaboration on Instagram, the brand’s caption read, “A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform.”
The announcement led to a 6.2% increase in Nike’s share price, adding $6.7 billion to Nike’s market value.
The collection will be first launched in the US this spring at select retail stores. A global expansion is set to follow in 2026. The line will include apparel, footwear and accessories. NikeSKIMS
Image courtesy: Instagram/@tracyromulus