Why Ninive Beach is The Perfect Place to Master The Art of Leisure

Soak up the sun in this majlis-inspired seaside setting

There’s nothing quite like waking up on a free day with the city at your feet and the sea calling your name. No emails, no traffic – just sunlight, good company, and the promise of a few blissful hours spent by the water. When you’re in Dubai, that call often leads to Ninive Beach. 

Created by Rikas Hospitality Group – the team behind some of Dubai’s most beloved dining destinations – and located at J1 Beach, Ninive reimagines the spirit of its sister concept at Jumeirah Emirates Towers in a seaside club setting. Think turquoise-tiled pools, earth-toned interiors, a sun-soaked majlis set-up, and textiles that nod to Arab artistry.

Indulgence comes in many forms here. Guests can recline on chic cabanas that line the pool or savour long lunches and sunset dinners at the restaurant, where a menu inspired by Lebanon, Iraq, Turkey, and Morocco celebrates flavour and togetherness. The dishes bridge heritage and innovation in a sensory journey through the region’s rich culinary landscape.

As Co-Founder Rizwan Kassim notes, Ninive Beach “redefines the beach club experience by weaving together the rich tapestry of Arabic culture with modern luxury.” And it shows – in the thoughtful design, the rhythm of service, and the effortless charm that carries through every detail.

Open daily for lunch, dinner, and shisha, Ninive Beach spans from a cosy ground-floor lounge to a breezy rooftop terrace with sweeping views of the ocean. With curated DJ sets, cultural events, and moments to remember, this is a coastal escape for the soul.

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