Decked Out: Deema Al Asadi, Larisa Goncharova, and Khaled Alama Take To The High Seas on The Ralph Lauren Yacht

by Laura Beaney December 17, 2024December 20, 2024

The iconic American fashion house set sail across the Gulf, embarking on a seriously stylish voyage with regional tastemakers this winter

Following last spring’s week-long activations in Dubai, Ralph Lauren returned to the water with Chapter Two of its elite yacht experience.

Bomber Jacket; Mesh Tank Top; Pinstripe Trousers; Sunglasses, POA, all Ralph Lauren Collection

This season, the iconic fashion house took its bespoke yacht on a journey across the Middle East – docking at Dubai Harbor, Pearl Marina in Doha, and Yas Marina in Abu Dhabi between November 28 and December 15, 2024 – inviting regional tastemakers to immerse themselves in the world of Ralph Lauren at sea: Saudi rower Husein Alireza; model Larisa Goncharova; presenter Deema Al Asadi and creator Khaled Alama.

From left, Larisa wears: White Oxford Shirt; Denim Vest; Pinstripe Trousers; Hat; Husein wears: Wimbledon Letterman Cardigan; White Polo Shirt; Chino Trousers, POA, all Polo Ralph Lauren

The yacht served as the focal point of Ralph Lauren’s Autumn/Winter 2024 Timeless Style Campaign, a celebration of the brand’s enduring sophistication and authentic approach to design.

From left, Husein wears: Blazer; Poplin Shirt; Linen Trousers; Silk Tie, POA, all Ralph Lauren Purple Label. Larisa wears: Pink Tuxedo Shirt, POA, Ralph Lauren Purple Label. Maxi Skirt, POA, Ralph Lauren Collection. Khaled wears: Suit; Poplin Shirt; Silk Tie, POA, all Ralph Lauren Purple Label. Deema wears: Bomber Jacket; Mesh Tank Top; Pinstripe Trousers; Sunglasses, POA, all Ralph Lauren Collection

Offering a rare glimpse into the World of Ralph Lauren, the journey served up a fusion of high fashion, elevated hospitality, and immersive racing experiences in Doha and Abu Dhabi.

White Tuxedo Jacket; White Wide-leg Trousers; Oxford Shirt, POA, all Ralph Lauren Collection

Onboard, guests enjoyed an exclusive presentation of the brand’s latest collection in a setting enhanced by Ralph Lauren home’s signature aesthetics.

The yacht’s curated assortment of signature fabrics and decorative accessories embodied an American sensibility that is unmistakably Ralph Lauren.

From left, Khaled wears: Oxford Shirt; Chino Trousers; Red Bandana, POA, all Polo Ralph Lauren. Larisa wears: Label Archive Sweater, POA, Ralph Lauren Purple Label. Satin Skirt, POA, Ralph Lauren Collection. Husein wears: Polo Shirt; Pink Chino Trouser, POA, both Polo Ralph Lauren. Sunglasses, POA, Ralph Lauren Collection. Deema wears: Jersey Rugby Shirt; White Blouse; Arquette Short, POA, all Polo Ralph Lauren

Sporting Club Outdoor featured high-performance fabrics in graphic stripes, bold florals, and novelty motifs inspired by courtside and nautical style.

Silk Evening Dress; Embellished Mini Crossbody Chain RL 888, POA, both Ralph Lauren Collection

Nautical elements like sailboats, ship wheels, anchors, and ropes—drawn from men’s fashion—added a curated touch through Boatyard Novelty.

Strapless Blouse; Wide-leg Pinstripe Pants; Silk Bandana, POA, all Ralph Lauren Collection Art Director: Agata Wycichowska. Hair: Helena Narra. Hair Assistant: Erika Neumann. Make-up: Manuel Losada. Make-up Assistant: Jana Korkomaz. Senior Producer: Steff Hawker. Producer: Fatima Mourad. Fashion Assistant: Marguerita Christoforidis. Lighting Assistant: Jaypee Hardin and Jasim Muhammed

The Autumn/Winter 2024 collection for men and women, available across the Middle East, continued to demonstrate Ralph Lauren’s signature charm—timeless yet modern, classic yet always wearable.

Lead image credits: Archive Sweater, POA, Ralph Lauren Purple Label. Satin Skirt; RL 888 Bag, POA, both Ralph Lauren Collection

Photographer: Greg Adamski. Creative Direction: Tamim Mortaza. Fashion Direction: Kim Payne. Art Director: Agata Wycichowska. Hair: Helena Narra. Hair Assistant: Erika Neumann. Make-up: Manuel Losada. Make-up Assistant: Jana Korkomaz. Senior Producer: Steff Hawker. Producer: Fatima Mourad. Fashion Assistant: Marguerita Christoforidis. Lighting Assistant: Jaypee Hardin and Jasim Muhammed

From Harper’s Bazaar Arabia’s December 2024 Issue

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