Reemami Unveils Vivid Vortex SS24 Collection At Paris Fashion Week

Bazaar Arabia with an insight into Reemami’s journey of self-expression through fashion…

Embodying culture and high fashion, the Reemami fashion label, created by Palestinian designer Reema Al Banna made its inaugural appearance at Paris Fashion Week. The eagerly anticipated event took place within the elegant Maison de l’Amérique de Latine in Paris, France, drawing in an audience of fashion aficionados.

The UAE-based entrepreneur unveiled her SS24 collection titled “Vivid Vortex,” which encapsulated her artistic expression featuring electrifying hues, architectural silhouettes, and eccentric prints with contrasting patterns. From its designs to its models, the new collection championed inclusivity, radiating a uniquely distinct and modern allure.

To top off her latest creation, Reema partnered up with British footwear designer Emma Hyacinth. The shoes perfectly matched her collection making an undeniably flawless pairing.

As a proud Palestinian, Reema seized the opportunity to embrace elements of the Palestinian culture within her latest creation. To capture its essence, the musical soundtrack on the runway show was curated by Feras Nammoura, an emerging Palestinian musical producer. To create an immersive experience, the sounds of the Palestinian streets harmoniously filled the background, accompanied by the emotional voice of the young designer’s mother reminiscing about memories of their beloved homeland.

The “Vivid Vortex” SS24 Collection’s visual journey invites everyone to celebrate life by commemorating self-expression and celebrating individuality through fashion.

Lead image courtesy of Reemami