Rethinking Wellness: What Nike is Getting Right When It Comes To Cultivating A Fitness-Focused Community
Whether you’re an experienced athlete or are just starting out on your health and wellness journey, The Nike Well Collective is empowering all to become the best versions of themselves, from the inside out
When it comes to embarking on the next chapter of your fitness journey getting started is often one of the most challenging parts – and while having a new set of gym kit can help, the best kind of motivation is having other like-minded individuals around as inspiration and motivation, a group that will encourage you to become the best version of yourself.
That’s where the Nike Well Collective comes in. Inspired by insights from women, the collective truly champions a 360-degree approach to health and well-being; mind, body and overall, every day life are taken into consideration in developing the platform which boasts a mix of both digital and in-person events. Focused around five pillars – movement, mindfulness, nutrition, rest and connection – Nike has tapped the expertise of its Sport Research Lab to develop a programme for all fitness levels.
In addition to insight from its world-class experts and researchers, Nike members can enjoy complementary sessions hosted by Nike Well Collective coaches, trainers, and wellness experts from diverse backgrounds who all contribute to their holistic ecosystem. By becoming a member you can unlock movement sessions, with more to come that enhance your mind, body, and life. With an emphasis on local community, the network is meant to scaffold and support lasting growth within members.
“We want to be a trusted support network where people know they’re getting access to the best guidance, innovation, experiences and community connection,” says Amy Montagne, VP/GM of Global Nike Women’s, touching on how The Nike Well Collective truly a 360-degree platform is aimed at supporting the wellbeing of mind, body and soul within its members. “As Nike exists to champion athletes and sport, our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.”
Interested in becoming part of the Nike Well Collective? Simply download the Nike ME app to stay up to date on the collective’s latest sessions and to register as a member.
For more information or to join the Nike Well Collective visit nike.ae or download the Nike ME app.
