The Youness Trifecta: Meet the Sisters Redefining the Essence of Lebanese Luxury
Three sisters are transforming bridal couture and jewellery design with their three-pronged take on luxury
In the Middle Eastern luxury landscape, the Youness sisters – Sariya, Raghida, and Geyanna – have become, in untechnical terms, a thing. Moving beyond their individual disciplines, they have created their own ecosystem that brings together event curation, brand direction, diamonds and couture. Their atelier has become a one-stop shop for the stylish women that move within their circle.
The first of the trio is Sariya Youness, a creative event planner who made a stratospheric rise within the luxury circuit. In just two years, she has become known for crafting ultra-chic moments, where the wedding concept, bridal attire, and décor are developed in harmony. She treats each celebration as a carefully choreographed production, using the setting as a visual framework rather than a backdrop. By aligning atmosphere, design, and her eye for details, Sariya ensures a cohesive experience in which nothing feels accidental.
Raghida Youness, meanwhile, bridges high fashion with a structured, strategic approach in her role as creative and brand director and jewellery designer. A former international criminal lawyer, she transitioned from the courtroom to the atelier, bringing a disciplined, analytical perspective to shaping and safeguarding the brand’s identity. Identifying the cohesion between bridal couture and fine jewellery, Raghida went on to launch her own jewellery line after completing specialised training in Dubai. Designed to complement the lines of the gown rather than compete with them, her pieces create a cohesive visual continuity that is often absent from the wedding edit when brides come to shop for their big day.
At the centre of the creative process is Geyanna Youness, whose early achievements include a first-place win at a national Lebanese design competition while studying at the Collège Artistique de la Mode. Known for a contemporary yet ultra-feminine aesthetic, her designs often set the tone for emerging bridal trends, most notably with her Bow collection. As her profile grew, Geyanna’s work appeared at major fashion events Including the Cannes Film Festival, marking her expansion onto the international stage. Closely involved at every step, from initial sketches to final fittings, Geyanna ensures each gown is developed with care and precision, resulting in designs that feel both personal and considered.
As individuals, they’re impressive in their own right, but what sets the Youness sisters apart is their creative synergy. Their unified vision is their superpower, with each skillset chiming in harmony to create a three-pronged take on the luxury landscape – and they’re only just getting started.
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