Three Summer Trends To Turn Heads

by Charlotte Marsh-WilliamsJune 24, 2026June 24, 2026

S/S26 collections redefine seasonal style through character dressing, elevated swimwear and bold crimson tones, with pieces designed to move between occasions, moods and summer settings

The Trend: Acting Out

Character Building

Character dressing isn’t about finding your style – it’s about outsourcing it. A blazer that reads vaguely litigious, a skirt with boarding school baggage or a Chanel sweater that plays the hero a little too well. This season, it’s identity that’s up for grabs with key pieces that can slip just as easily between wardrobes as they can archetypes.

The Trend: Decked Out

Going Swimmingly

High-cut, zipped and cinched, swimwear is no longer confined to the shoreline. In lacquered brights and second-skin sheers, these updated arrivals move effortlessly from chaise-longue lounging to beach club brunching long after the tide has turned.

The Trend: Crimson

Well Red

As summer sets in, fashion is awash with bright, blushing reds and rich texture. Think supple leathers like ripe tomato skins, or airy linens glowing like sun-kissed cheeks. While the season often fades into soft, washed-out tones, red refuses to recede – pulsing through statement pieces less like a relaxed getaway and more like a blazing heatwave.