Modern Prep Meets Middle Eastern Soul in Tommy Hilfiger’s Ramadan Edit
In a meeting of global vision and regional heart, the label’s Spring 2025 Edit captures the modern Arab identity
Tommy Hilfiger’s latest collection finds itself as strategic as it is sentimental. Teaming up locally with Apparel Group LLC, the brand’s Spring 2025 capsule – exclusively curated for the Middle East – revisits its Americana roots through a lens of understated refinement.
The limited-edition capsule prioritises versatility: for women, this means slim flared trousers and roomy shirt dresses that pair ease with precision, while flowing pleated skirts suggest movement without sacrificing structure. Lightweight linen and fluid viscose ensure comfort without compromising sharpness, reflecting the region’s climate and trans-seasonal demands. Silhouettes remain clean, and the details deliberate.
Designed to resonate during Ramadan, the collection trades in bolder colours for their more muted counterparts: white, beige, and navy act as the foundation of the pieces, blending modern prep with timeless ease.
Ola Farahat and Faisal Al Ghazzawi, two familiar names for anyone who’s acquainted with the local fashion scene, are central figures in the Ramadan campaign. Their presence is the key to bridging Tommy Hilfiger’s global ethos with local authenticity.
Farahat’s enthusiasm for the capsule collection is quite apparent, professing to have always been a “Tommy girl”. “I’m thrilled to be part of their Spring 2025 campaign. It really speaks to my style, blending modern prep with comfort and a refined touch – perfect for celebrating Ramadan,” she notes.
Photographer Sam Rawadi juxtaposes the duo’s dynamic energy against striking urban backdrops, communicating the collection’s elevated approach.
Launched across Bahrain, Saudi Arabia, Qatar, and the UAE via select partners and online, the capsule underscores Tommy Hilfiger’s nuanced approach to globalization. The label’s most recent offering feels both personal and expansive – an aide-mémoire that heritage, when reimagined, speaks universally.
Lead Image Supplied by Tommy Hilfiger