This Season, Your Abu Dhabi Visit Comes With Even More Reasons To Shop
Between the day at the track and the concerts, The Galleria’s Unlock Luxury Rewards programme is practically insisting on a detour to the mall
It would not be a stretch to assume that Abu Dhabi is already on your calendar for December, and probably for more than one reason, since the capital is set to host Eid Al Etihad, the F1 Abu Dhabi Grand Prix, Sotheby’s Collectors’ Week and Abu Dhabi Finance Week over the same period. And between those events, if you never miss a chance to squeeze in a shopping session, you have even more reason to visit The Galleria Al Maryah Island.
The retail destination, in collaboration with the Abu Dhabi Investment Office and Darna Rewards by Aldar, has introduced Unlock Luxury Rewards, an initiative running from December 1 to 14 that offers Darna members 15 per cent back once they reach a cumulative eligible spend of Dhs 5,000 across more than 80 luxury brands at the mall.
Unlock Luxury Rewards is one of the key launches within the Abu Dhabi Investment Office’s retail development programme, which is designed to shape how luxury is experienced in the city. Scheduled to run simultaneously with some of Abu Dhabi’s most anticipated events, it gives residents and guests who are already in the capital the chance to make the most of their visit to The Galleria.
The programme is tailored to Darna Rewards members who favour fine jewellery, haute horlogerie, couture and lifestyle maisons. Across more than 80 of the world’s most recognised names under one roof, Unlock Luxury Rewards offers 15 per cent back.
Members who like to reserve their rewards for something special can choose to place 15 per cent of their total eligible spend onto an Aldar Gift Card, keeping a dedicated balance ready for a future wardrobe update or a gift. They can also opt for 7.5 per cent to be credited directly back to the linked debit or credit card. There is also the option to hold the value as Darna points, which can be used across Aldar operated destinations in dining, hospitality, retail, and leisure, turning the reward into a flexible currency. For those wondering, the process is quite simple, it runs conveniently through the Darna Rewards app.
For Noora Al Foulathi, Head of Abu Dhabi Retail, the launch speaks towards a bigger shift she has seen in the city. “I’ve witnessed Abu Dhabi’s evolution into a global luxury destination and this winter season marks another defining chapter. The city’s energy, paired with our world-class cultural calendar, continues to draw regional and international audiences, creating a buzz that’s unmistakably ours,” she said.
As boutiques at The Galleria roll out their festive collections and gifting selections, spending December at the mall is part of experiencing season. Unlock Luxury Rewards invites the capital’s luxury shoppers to derive even more out of their visits. So, now, as you visit the track at Yas Marina Circuit or attend a concert during race weekend, you can sneak in a stop at The Galleria Al Maryah Island for your beloved fashion pieces or a jewellery creation you have had your eye on for a while.
Lead Image Supplied