Van Cleef & Arpels Showcases Jewels In Saudi For The First Time

The French powerhouse brings its glittering gems to Saudi’s capital this month

Van Cleef & Arpels is showcasing its high jewellery signature collections for the very first time in the Kingdom, transforming the Riyadh National Museum into a dreamlike forest setting filled with iconic pieces.

The timeless jewels are an homage to the maison’s storied heritage and craftsmanship, housed within a floral wonderland designed by famed French illustrator, Charlotte Gastaut.

Noting inspiration from couture, dance and nature, the immersive display brims with butterflies, Ludo bracelets, Zip and Liane necklaces and other masterpieces in gold and precious stones, inviting guests into the maison’s endlessly enchanting universe.

The glittering flower-shaped and butterfly gems are an emblem of Van Cleef & Arpels’ signature design prowess and perpetual commitment to brilliance.

Since the brand’s story began in 1906, flora has remained an inspiration, bringing with it the same poetic grace that adorns nature. The gorgeous showcase in Riyadh brings the signature jewels to life in a dreamy space that characterises the brand’s roots and nods to its future – symbolising longevity and everlasting elegance.

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Photos by Erik Madigan Heck