Wheely Introduces An Ultra-Luxe Maybach Chauffeur Service in Dubai
Wheely celebrates one year in the Middle East with the launch of its most exclusive service yet
Wheely, the Swiss-founded British luxury chauffeur service platform, has unveiled Wheely Luxe—its most elite service yet—in Dubai. At the heart of this new service is the latest-generation Mercedes-Maybach S-Class, now available on-demand for the first time in the city. Reserved exclusively for Wheely members, the service marks a new era in refined chauffeured travel, delivering elegance, comfort, and exclusivity with every journey.
As the only platform offering the Maybach S-Class on-demand in Dubai, Wheely cements its status as the leading choice for private, discreet travel. Designed for those who expect nothing but the best, this extraordinary service transforms every journey into a sanctuary of comfort and style. With an extended wheelbase, reclining seats, ample legroom, footrests, and folding tables, along with a suite of luxurious amenities, from Acqua di Parma-scented diffuser to chilled San Pellegrino— every detail caters to the ultimate passenger experience, making travel as effortless as it is indulgent.
The launch of Wheely Luxe follows the recent introduction of Wheely’s SUV class in the region and coincides with the brand’s one-year anniversary in the Middle East. “For the first time, discerning Wheely travellers in Dubai will be able to order a Maybach on-demand,” said Omar Maatouk, general manager of Wheely Middle East. “Wheely Luxe sets a new standard for refined, discrete travel—whether it’s a flawless airport arrival or a bespoke city tour.”
Blending cutting-edge engineering with timeless service, Wheely has cultivated a suite of offerings designed for the world’s most discerning clientele. Its invitation-only membership, introduced in 2023, grants elite access to privileges such as enlisting a chauffeur for a day and the luxurious new first class—featuring the Mercedes-Benz S-Class. Members can also enjoy services like Business SUV, XL for families, and seamless airport pickups. With access earned through loyalty and personal invitation, Wheely Membership ensures exclusivity remains at the heart of every journey. With a team of meticulously trained chauffeurs, every ride is designed to be a dream—tailored for those who expect nothing but the best.
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