After six years showcasing design from the region and abroad, Design Days Dubai is rebranding and moving later in the year to November in order to partner more actively with the Downtown Design fair as part of Dubai Design Week. As the region’s largest design festival, hosted in Dubai Design District (d3), designers, exhibitions, studios, collectives and widespread creative are flocking to the d3 hub.
“We are excited to announce this new phase in the development of Downtown Design. On the foundation of the fair’s growth in size and reputation, this new element will expand our footprint again to incorporate limited edition design in a dedicated section,” shared Rue Kothari, director of Downtown Design. “Living alongside Downtown Design, Downtown Editions will present diverse design talent from around the world, with a spotlight on the region. Uniting commerce and creativity, this new platform will connect brands and designers from around the world to the buyers of the Middle East, and help educate a new generation locally about the creative and commercial potential of design.”
An exterior view of Downtown Design 2017
The decision to join forces with Downtown Design “emphasises Dubai’s position as a thriving design destination and offer an enhanced platform for introducing the international industry to opportunities in the region, whilst presenting local and regional designers to the global scene,” the statement from Downtown Editions read. Adding to that sentiment, “Our design fairs are where commerce and creativity come together and uniting the two successful exhibitions into one event is a natural progression and will provide an enhanced platform for exhibitors as well as visitors and further broaden the programme of Dubai Design Week, which in just three years has become the largest creative festival in the region,” said Benedict Floyd, CEO and co-Founder of the Art Dubai Group that owns and manages the events.
With designers, dealers and visitors alike expressing their optimism about the reinforcement of the fair’s goals as well as the broader reach, Downtown Editions will continue its remit of presenting design, furniture, craftwork and limited-edition objects ranging from affordable to more affordable pieces. Downtown Design and Editions 2018 will maintain their custom-built venues at the d3 waterfront under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority, the support of Dubai Culture & Arts Authority, and sponsorship from Audi Middle East.