H&M Home Teams Up With Jonathan Adler For The Dreamiest Interiors Collection

BY Reefaya Noortaj / Dec 8 2019 / 13:00 PM

H&M Home inaugurates exciting design collaboration with Jonathan Adler

H&M Home Teams Up With Jonathan Adler For The Dreamiest Interiors Collection

What do H&M Home and Jonathan Adler have in common? They both share a mutual love of personality and character driven home. H&M HOME’s first ever collaboration with the American designer, potter and author Jonathan Adler includes an array of bold and cheeky decorative items such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. The limited collection presents bright colours, gaudy patterns and bold accents to the point where it encourages one to live glamorously. “It has been a dream to work with H&M HOME. I hope people enjoy the collection as much I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!” proudly expressed Jonathan.

He is known for this modern, glamorous aesthetic- with a hint of irreverence- Jonathan established his company in New York City in 1993. The brand’s manifesto underlines the unordinary, “We believe colours don’t clash;” and above all “We believe minimalism is a bummer”. His design philosophy is defined as Modern American Glamour-keep it chic, keep it optimistic and, most importantly, keep it glamorous. Jonathans urges that your home should reflect happiness, thus this collaboration focuses on the social areas of the living room and lounge.   

“I kept coming back to the word “wonderland” when I was designing. I think it captures the fantasy and festivity of the collection—and the season. Everything in the collection is good, but there are few pieces like the urn, the porcelain hand, and the brass birds and sun that really make my heart flutter” said Jonathan. The collection captures the essence of utopia and personalization that could completely transform one’s home environment to give it more character. “People have strong feelings about colour, and colours have meaning. Red is danger, orange is optimism, blue is the tranquil sea, and yellow is crisp and refreshing like lemon sorbet for the home.” This awaited collaboration exhibits unique designs and colours that were created to attract extraordinary personalities.


Image Credit: H&M HOME x Jonathan Adler