Il Gufo Teams Up With Oxfam For A Special Collaboration

BY Samantha Hamilton Rushforth / Aug 6 2017 / 20:39 PM

To relay the importance of hygiene in disease prevention

Il Gufo Teams Up With Oxfam For A Special Collaboration

Launched on World Hygiene Day, children's fashion label Il Gufo launched an initiative to bring awareness to the importance of hygiene, especially hand washing, as a prevention to catching and spreading diseases, especially important when you note that 1 in 8 people don’t have access to drinking water and 2.5 billion live without healthcare and sanitation measures, caused by displacements due to war and natural disasters. 

Titled #20Seconds, after the amount of time you should wash your hands for to keep them germ-free and help combat the spread of diseases, the collaboration produced bespoke bars of soap to help to support the Oxfam projects that prevent the spread of epidemics and therefore the exacerbation of emergency situations in the world caused by extreme weather events, conflicts and diseases. 

Approx Dhs44

The bars of soap come with a mini child-friendly booklet with illustrations of the six basic steps, taught by Oxfam volunteers in the field, that show you how to wash your hands correctly.

Learn more about how you can support the initiative at