This year, Baby Dior celebrates half a century since the opening of their first boutique on 7 November, 1967 at 28 Avenue Montaigne. The autumn/winter 2017 collection, which is designed by Cordelia de Castellane, is inspired by the city that saw the first opening, and pays tribute to Christian Dior.
In honour of this milestone, Dior sent children on mini tour of Paris, inviting them to discover the places that inspired Christian Dior was so inspired by. “We wanted to bring him to life amid the happiness and innocence of the post-war period, when he lived in Paris. So we sent the children on an escapade through the places that were dear to Monsieur Dior,” explains the creative director of Baby Dior.
Girls visited Fleurs du Moulin-Rouge, Les Sauvages du Pré Catelan, Rose Saint-Germain-des-Prés, Roseraie de Bagatelle and Back to School, where the some of the House’s signature motifs and emblems through the years are revisited. The jungle print created in 1947, the Roseraie print from a Christian Dior dress, and the Coeurs print, which was created by Marc Bohan, the creative director of the house of Dior from 1961 to 1989 and the founder of Baby Dior, were all on display.
The boys were taken to Electric Fields, Lost in Pré Catelan, Gentle & Rebel in Saint-Germain, and Bagattelle Blues, where they learned of the dandy and his signature style of blazers and teddy jackets in taupe and burgundy shades.