From Saudi To The World: 3 Of KSA’s Most Notable Designers Present At Expo2020

Tima Abid, Arwa Alammari (of ArAm) and Shahd AlShehail (of Abadia) took over the Saudi Pavilion on Wednesday evening

On Wednesday, February 15 editors, influencers, and a group of VIP guests from around the region were invited to The Kingdom of Saudi Arabia’s Expo 2020 Pavilion to celebrate three trailblazing Saudi designers.

The event, aptly titled ‘From Saudi to the World’ consisted of a fully immersive multi-media fashion show, including both a live catwalk as well as an audio-visual background installation. Organised in collaboration with the Saudi Fashion Commission, the event featured three breakout designers from the Commission’s ‘Saudi 100 Brands’ program: Tima Abid, Arwa Alammari (of Aram) and Shahd Alshehail (of Abadia). The programme was created to nurture and support bourgeoning Saudi talent.

The event was all about introducing Saudi fashion designers – a seemingly untapped network of creatives – to the world. When asked about her experience participating in the showcase, designer Arwa Alammari comments, “It’s been incredible to see how my brand and its creative vision are being received by international audiences. Aram blends Saudi heritage with a contemporary outlook, and ‘Saudi 100 Brands’ program has definitely enabled me to communicate Aram’s brand narrative to a much larger audience.”

Founded in 2020 by the Ministry of Culture, the Fashion Commission was created with the impetus of establishing Saudi Arabia’s fashion industry as a leader in the region. As CEO of the Commission, Burak Cakmak states about Saudi Arabia, “It’s a culture that still remains to be experienced by the rest of the world and these designers share their inspirations and values through a diverse creative language. The ‘From Saudi to the World’ event provided a glimpse of the immense talent and potential of the Kingdom’s fashion industry… .”

All images courtesy of Saudi Fashion Commission.