Voyaging to the very corners of the web, Netflix’s cutting-edge documentary series Follow This, shadows a variety of BuzzFeed journalists investigating their expert areas of reporting, from culture and health, to science and technology. Highly educational — often revelling in the bizarre and unique details — and an easy watch, we were beyond excited to see that the video streaming platform’s most recent instalment takes on a subject dear to our hearts: modest fashion.
In the 'Covered-Up Couture' episode in Part 3 of the series, BuzzFeed journalist Iya Oge delves into what started out as religious niche and is now the $250 billion modest fashion industry. Stopping at events like the International Modest Fashion and Design Festival (IMFDF) in Toronto, Oge explores the intricacies of the industry and how it considers so much more than religion.
She speaks to key female leaders in the industry like Reina Lewis, a professor at the London College of Fashion and author of Modest Fashion: Styling Bodies, Mediating Faith and Muslim Fashion: Contemporary Style Cultures, Ontario-based Muslim blogger Daniela Biah, and Lisa Vogl, designer of modest fashion label Verona Collection. The episode is a fantastic addition to the ongoing conversations surrounding what it really means to those who choose to dress modestly.
“What I hear from women is that it is just as wrong to compel a woman to cover … as it is to force her to uncover,” says Reina Lewis of the moral behind the industry's inception. The uplifting and overarching message here is that modest dressing is not any one thing.
Press play to watch Halima Aden discuss bridging the gap between fashion and feminism.