We’ve Just Discovered Georgina Rodriguez’ Favourite Treat
Famous for her excellent taste, Georgina Rodriguez is the face of Holsten’s bold new campaign
Georgina Rodríguez is no stranger to the spotlight. Whether she’s front row at fashion week or curating her signature style for 70 million followers, her every move sparks conversation. Now, she’s fuelling a new kind of buzz in Riyadh — one that centres around something as simple, and as fun, as her favourite treat.
The international style icon has just been unveiled as the face of Holsten in Saudi Arabia, fronting a campaign that takes the everyday act of reaching for a drink and spins it into a cultural moment. Shot entirely in the Kingdom, the “Treat Yourself with a Holsten” film plays with the idea of rumour and fandom: whispers about Georgina sneaking into a local baqala for her go-to refreshment spark chatter across homes, offices, and group chats, before culminating in a surprise cameo from the woman herself.
And while the film is tongue-in-cheek, the message behind it is simple: Holsten isn’t just another beverage. It’s about savouring the small wins, turning a quick break into a little celebration. In a country where youth culture is being redefined by premium choices, self-expression, and light-hearted entertainment, Holsten positions itself as the refreshment that fits right in.
“I had so much fun working on this campaign,” Georgina Rodríguez says. “It’s playful, unexpected, and has that perfect local energy. Holsten is all about celebrating the little wins — and I love that message. Sometimes, the best part of the day is just treating yourself.”
With a roll-out across Shahid, TikTok, META, cinemas, and OOH, Georgina’s Holsten moment is designed to be everywhere. Playful yet polished, the campaign turns a passing rumour into a moment of star power — served, naturally, with a refreshing twist.
Lead Image Courtesy of Instagram / @georginagio