Why Range Rover’s Customisable SV is the Bespoke Ride We’ve Been Craving

This flagship model promises us unprecedented personalisation

This content was created in partnership with Range Rover.

Cruising through town takes on a whole new, elevated dimension with the Range Rover SV. This flagship model invites drivers to curate their own design, transforming the car into an accurate reflection of individuality. With an extraordinary range of personalisation features—from innovative materials to refined finishes—the SV offers nearly 1.6 million configuration possibilities. Brought to life by Land Rover’s Special Vehicle Operations (SVO)—a specialist team dedicated to enhancing performance, luxury, and capability—this ride is at the peak of automotive craftsmanship.

The SV’s commitment to materiality is rooted in a fusion of sophistication and cutting-edge techniques, evident in the definitive details found throughout the vehicle. Take the mosaic marquetry embellishing the cabin, for example, composed of hundreds of hand-laid, laser-cut pieces precisely arranged to create a fluid gradient effect rippling through the console. For the first time, Range Rover also brings forth ceramic finishes to elevate the tactile appeal of key controls, such as the gear shifter and Terrain Response dial. These elements are crafted with precision techniques borrowed from elite watchmaking: sintered at 1,500°C, then polished over weeks to achieve a sleek, cool-to-the-touch surface.

For those seeking inspiration, two curated themes blend contemporary design sensibilities with cutting-edge innovation, offering a foundation upon which to build your design. The SV Serenity theme combines refined Corinthian Bronze accents with Atlas Silver detailing, spotlighting the rear seats as the interior’s focal point. By contrast, the SV Intrepid theme leans into bold, driver-centric design, featuring Anthracite and Graphite Atlas elements. This theme includes options for dynamic perforation patterns and introduces a progressive, non-leather alternative, Ultrafabrics™. This sustainable material delivers the sumptuousness of traditional leather while being more environmentally conscious.

Exterior customisation options are equally expansive. The SV Bespoke Premium Palette offers glossy and satin finishes, complemented by the option of a contrast roof. For those with a specific hue in mind, the Match to Sample service enables the replication of any desired colour. The definitive touch? 23-inch forged alloy wheels tailored to match the chosen theme, ensuring every angle of the vehicle reflects the owner’s vision.

Range Rover’s SV shakes up the art of driving, transforming everyday journeys into elevated experiences. More than just a car; it’s a statement, a talking point, and an act of self-expression. A ride this bespoke is not just something we desire; it’s something we’re here for.

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