It only seems natural that FENTY and Farfetch would be teaming up.
The partnership between the two brands is a natural fit, as both hold community close to their hearts, while also sharing similar core values between the two of them. FENTY’s brand purpose is centred around inclusivity and diversity, an extension of founder, CEO and Artistic Director, Robyn Rihanna Fenty.
This manifests in the FENTY style, as the aggregation of its pieces serve to create a multi-faceted wardrobe that caters to customers regardless of size, race or gender.
Farfetch exists for the love of fashion and believes in empowering individuality. Its mission is to be the global platform for luxury fashion, connecting creators, curators and consumers; in line with FENTY’s ethos of putting its community at the heart of the brand.
“We are thrilled to welcome FENTY to the Farfetch platform. We’ve long admired FENTY’s innovative approach to luxury fashion retail and the way they champion inclusivity for customers," chief commercial and sustainability officer, Giorgio Belloli, said.
"FENTY was looking for a retail partner to double-down on its digital-first business model and with our global customer base and industry-leading platform model, it’s an ideal opportunity to work together,” expressed Belloli.
The first major launch on Farfetch is Drop 3 of FENTY's Release 6-20. The three-part Release 6-20 collection commemorates the irrepressible creativity, hope and spirit of the youth community.
Inspired by decades of youth aesthetics and styles that emerged during periods of steep social change, each drop celebrates a different facet of youth, expressed through varied style cues.
Drop 3 represents the culmination of summer, illustrated by a distinct 90s undertone, overdyed pinstripe, psychedelic flower motifs and asymmetric cuts that look to the spirit and optimism of youth to lead the way forward.
FENTY will be introducing its new multifunctional jewellery collection in this drop, featuring psyche flower charms made from multicolour resin, and strass adorn various lengths of a brass ball chain necklace with gold-tone or palladium finishes.
Images Courtesy of FENTY