Award-winning music sensation Selena Gomez plans on releasing her own beauty line, Rare Beauty, in just a few weeks’ time.
The singer took to Instagram yesterday to revealed the launch date of her long-awaited makeup line, which will be available for purchase in Sephora and on rarebeauty.com on September 3. Selena expressed to her fans she “had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do.”
The brand’s Instagram page explains how it plans to raise awarenss and support mental health resources, along with how it plans to donate 1% of its annual sales to the Rare Impact Fund.
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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact
Selena explains in a video on Rare Beauty’s Instagram how she wants makeup to be something that is fun, not something that her fans need in order look and feel beautiful.
It has yet to be revealed what kinds of products will make up the Rare Beauty.
Lead image courtesy of Instagram/selenagomez