This Basketball Player Is Launching A Beauty Line

BY Caty Penza / Sep 3 2020 / 08:00 AM

Swedish athlete Ben Gorham has revealed plans to add a cosmetics line to Byredo...

This Basketball Player Is Launching A Beauty Line

Byredo has unveiled a new branch to the company and its a fabulous one!

Conceived by the Swedish basketball player, Ben Gorham, and British make-up artist, Isamaya Ffrench, Byredo has announced the launch of its new beauty line coming this October 2020. 

Byredo is known for their one-of-a-kind fragrances; its decision to venture into the beauty world comes to no-one's surprise as it revealed its plans to launch an entire line of cosmetics, including eyeshadow pans, lipsticks, a mascara, eyeliner and more. 

The colour range of its first collection will feature essential nudes; the perfect warm and cozy shades for the autumn season; and bright avant-garde colours -- fit for a make-up enthusiast's collection. 

"After the initial run of making fragrance and how that related to people’s ideas of beauty, I started to learn how it related to being beautiful. I started to feel that there could be a very visual manifestation of beauty for Byredo; I thought our visual ideas could be as different as our approach to scent. As I started to really look at the beauty world I found much of it conservative and conventional. I thought we can do this, and we can do it differently. Ultimately, beauty is subjective Byredo Make-Up had to reflect that,” says Ben Gorham, founder and creative director of Byredo.

Byredo make-up will be available in all Byredo stores in Dubai, London, New York, Los Angeles, Paris, Stockholm, Singapore, Seoul and Taiwan, as well as through select partners in the Middle East, US, UK, France, Sweden, Hong Kong, Korea, and Japan.

For more information, visit

All images supplied. 

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