Emily Ratajkowski decided to put the age-old notion that blondes have more fun to the test yesterday, as she debuted highlighted locks on Instagram.
Famed for her dark locks and sun-kissed skin, some may consider her latest beauty move surprising.
But the 26-year-old has been experimenting with her aesthetic in recent weeks, sharing images of herself in various wigs on her Instagram account.
Taking inspiration from Kylie Jenner's penchant for faux locks, the model has donned everything from eclectic wigs Jessica Rabbit would be proud of to a daring purple look over Halloween weekend.
And although we're not certain whether her latest look is real or not, there's one thing we're absolutely sure of.
With one of the most influential accounts of the Insta-pack, make sure to book a hair appointment asap (we anticipate the return of the balayage hype).