The potential for how much certain celebrities can make on social media is quite staggering – and a new study has revealed the extent to which this is the case, and which A-listers are able to charge more than others. Instagram-scheduling tool Hopper HQ has unveiled its annual Instagram Rich List – and you can probably guess which family dominates the top 10.
The list was curated based on Hopper HQ's internal data, as well as public data on the value of a post, which was based on how much brands pay currently and what a post is worth in terms of engagement, reach and audience.
Coming in first place was the teenage, almost-billionaire Kylie Jenner, who apparently can charge up to $1 million per post. Selena Gomez was next with $800,000, Cristiano Ronaldo in third with $750,000, Jenner's half-sister Kim Kardashian was in fourth place with the potential to charge $720,000 and Beyoncé in fifth with $700,000. Kendall Jenner and Khloe Kardashian also featured in the top 11.
When broken down into fashion – which did not include Kendall Jenner (who was ranked in the celebrity section) – supermodel Bella Hadid came out on top. The platform estimated that she can charge up to $27,000 per post. Emily Ratajkowski was next with $26,500. Chiara Ferragni came next, making her the highest-ranking influencer, with Gianluca Vacchi in fourth and Rosie Huntington-Whiteley coming in fifth place. British presenter-turned-designer Alexa Chung came in 10th place, with an estimate that she can charge up to $4,500 per post.
Although we cannot take these figures to necessarily be completely accurate – and influencers and brands will likely never disclose how much money really does change hands – it is certainly interesting to consider how valuable social media has become to the earning potential of some of today's biggest stars.