Rihanna’s coveted make-up brand, Fenty Beauty, will soon be sold in Saudi Arabia. According to RiRi’s official Twitter account, the brand will launch in Saudi on 19 April in Sephora stores.
The “Work” singer tweeted: “I’m so happy to announce that @FentyBeauty is coming to Saudi Arabia on April 19th!! #SephoraMiddleEast.”
This follows successful launches across other Middle Eastern countries, including the UAE, Bahrain, and Kuwait.
It seems that people in Saudi Arabia are excited for the launch, with users tweeting back to say, “Waiting for you bae,” “Welcome!” and “You are seriously the best Rihanna Saudi Arabia will be very thankful.”
It’s no wonder that Fenty is proving popular with women all over the world, having launched with a huge range of shades to try and match to most skin tones. Last year Rihanna told Time that it was important “that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”
This news coincides with the hype surrounding Body Lava, which was named as one of Time’s best inventions of 2017. The product sold out straight after launch, and is already on its way to cult beauty product status.
“Take a Bow”, Rihanna.