The Lebanese designer reflects on the future of the industry and why he believes we’re entering a new phase that could lead to a positive changes within the entire fashion cycle.
During this time, I’ve been living with optimism. It was the right timing for me, since I never had the luxury to pause before, or to put my thoughts in order and redefine my aspirations, needs and expectations.
This period has given me a certain feeling of gratitude. It’s a fulfilling experience to cherish the details that surround us, to enjoy the quality of life and take more pleasure in our relationships. My intuition has never deceived me, and today I’m even more convinced that you have to be well-surrounded to give more to the world.
Always on the hunt for self-innovation and challenges, I will continue moving ahead with hope and determination to nurture my inspiration and creativity. I really hope that many people have had the chance to assess their deeds as some had lost the notion of authenticity and simplicity. I believe now is the time to consider building a healthier, simpler and well-balanced future.
As for fashion, that will no longer be the same. We will refer to before and after COVID-19. I was convinced that a change would happen sooner or later because the cycle was no longer human. The pace in our industry had become insane: we were working on several collections at the same time, we missed the chance of appreciating each one.
We were under continuous pressure and lost the joy of living. The calendar we were following was crazy and barely gave us time to catch our breath; it was rather an endless race. We have to start again on the basis of favouring quality over quantity, creating brand-specific experiences, and giving back the product its real value. I really believe that today we are entering a new phase that is giving us the opportunity to set the record straight. We cannot ignore what we have gone through and we cannot go back as if nothing has happened.
Luxury will now have a new flavour as the customer has developed different aspirations during confinement and this will lead to the innovation in luxurious items to respond to this new trend.”
Harper's Bazaar Arabia May 2020 Issue