In today’s news of university-courses-you’d-never-expect-to-sign-up-to, the American University in Dubai (AUD) in collaboration with the Mohammed bin Rashid School for Communication (MBRSC), has announced that as of September, they will be offering students the chance to take course in how to become a full-time influencer.
Accredited by the UAE Ministry of Education, AUD will offer a six course diploma programme on how to make a living on social media. Students are promised to graduate with skills in public speaking, as well as develop creative content for use on social media platforms, and be able to develop social media strategies.
“The programme comes in line with Dubai’s vision to develop and empower talented individuals in various fields and enhance their role and contributions in the advancement of their communities,” says Her Excellency Mona Al Marri, President of the Dubai Press Club. “The launch of the first academic programme of its kind in the Middle East and North Africa (MENA) region for social media influencers will have a direct positive impact on the media content being produced on social media platforms across the region.”
“The Diploma Programme was designed to be aligned with the objectives of the Arab Social Media Influencers’ Club (ASMIC), which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai three years ago,” Al Marri adds. “ASMIC has now become an important platform dedicated to enhancing the role of influencers and encouraging innovation and creativity in the different fields that influencers operate within.”
Ali Jaber, Dean of the Mohammed bin Rashid School for Communication, also gave details about the diploma. “The programme was developed by an elite group of university professors with different specialisations in media, strategic communications, journalism and media innovation. The Programme will cover all aspects of social media through six courses.”