Back in August, Michael Kors announced he was teaming up with award-winning actress Kate Hudson for a third year to promote Watch Hunger Stop, a global campaign that aims to fight world hunger.
With World Food Day falling on 16 October, Michael Kors has dedicated the rest of the month to the charitable initiative. And now, you can also help the fight to end worldwide hunger simply by taking a selfie in the new Watch Hunger Stop t-shirt, designed by artist Clym Evernden. For every post tagged with #WatchHungerStop, Kors will donate 50 meals to the United Nations World Food Programme (WFP).
Now in its fifth year, the program reaches more than 16 million children in nearly 70 countries every year, and has delivered over 15 million meals so far.
“In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience¬—I can’t wait to share everything that I saw and learned there,” says Hudson.
A video shared on YouTube gives us a glimpse into Kate’s trip. She explains, “There’s something so simple but so deeply important about what WFP is doing; it’s not as simple as just feeding a child. They’re influencing how people create a self-sustaining environment for their children and their school. It was a really eye opening experience, this trip has been so beautiful and it only makes me want to do more.”
This year’s t-shirt will be given away—no purchase necessary—at select Michael Kors stores around the world.