For the biggest sporting goods conglomerate in the world, Nike sure does hate playing by the rules. Their ads continually go left when just you think they'll go right, shocking audiences and instantly upping their buyer appeal. In recent years, they've really been putting in the work to empower female athletes, from showing the fashion industry what representation really looks like in their campaigns to designing the Nike Pro Hijab (which was named one of the best inventions of 2017). Next up on their feminist-friendly agenda: a new podcast called The Fenom Effect, telling the stories of the world's best female athletes of all time.
"Stories from athletes who don’t stop at sport. They spark change and redefine the rules. Hear from the world’s greatest athletes on topics like equality, representation, leadership, confidence, and more," says the site for the podcast, which dropped on November 9.
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What a dream to work with @nigelbarker for the @laureussport Spirit of Champions shoot. Had to set the shoot on fire with my sabre and this killer @nike look thanks to stylist @jasmine.caccamo Check out more of Nigel’s amazing images with other world class athletes like @kerrileewalsh @shibsibs @kristicastlin @fencer @missyfranklin88 @raylewis @mrlance42 Click link in @nigelbarker’s profile to bid on the signed book produced by @mimephotos
According to Nike.com, the line-up for their show is an epic one, including professional skateboarder Lacey Baker, pro surfer Carissa Moore, the youngest female Olympic gold medallist snowboarder Chloe Kim, and WNBA player Maya Moore. The episode we can't wait to stream is a feature on Ibtihaj Muhammad, the first Muslim American woman to wear a hijab while competing in the 2016 Summer Olympics.
The first guest to be featured on the show is an American soccer legend: Abby Wambach is a two-time Olympic gold medallist who holds the U.S. women's national team's all-time highest record for most goals scored during a game. The episode kicks off with a montage of visceral audio clips of some of her most well-known moments (like the time she got a head injury mid-game, got the wound stapled, and continued on playing), before moving into Wambach's learnings from playing alongside her heroes like Mia Hamm, what it means to be a leader, and the inherent prejudices women athletes face.
"[The athletes'] unique perspectives on societal barriers to sport help to define a different future — complete with new role models — for young girls today," says the site.
This year, Nike has featured some of the biggest athletes, celebrities, and models in their campaigns — Serena Williams, Jorja Smith, Winnie Harlow, Paloma Elsesser, and Bella Hadid to name a few — so their roster of guests for the podcast will no doubt continue to be a star-studded and highly diverse one. Whether you're an athlete or just love watching women win, this will absolutely be a conversation you won't want to miss out on.
Press play for more unstoppable women.