As one of the world’s leading luxury brands, Gucci is taking a stand and leading the way in creating awareness and to raise funds for girls and women’s empowerment. Having created Chime For Change back in 2013 alongside Beyoncé and Salma Hayek, the global campaign is only continuing in growing in its success. Marking International Women’s Day yesterday (March 8) the brand released an open letter with their co-founders and 25 other artists, activists and advocates including Madonna, Coldplay, John Legend, Freida Pinto, Dakota Johnson and Julia Roberts.
Read the full letter below:
We have reached a critical moment in history. Recent legislation and rhetoric have put decades of progress for girls and women at risk.
In 2013, we joined with CHIME FOR CHANGE to convene, unite and strengthen the voices speaking out for girls and women around the world. Today, we find ourselves under threat of seeing a generation's worth of hard-won gains reversed.
All over the world, women are on the front lines fighting for our future. Yet millions of girls and women are still denied basic equal rights. And recent policies and appointments in the United States jeopardise its position as a global leader and positive role model on human rights.
We stand together to say, in a voice louder than ever, that fighting for gender equality is the emergency and the opportunity of our time.
With every generation, our story has spread wider, become more familiar. The voices telling it braver, more powerful. But our story is far from over.
This is about hearing a call - to join us wherever you are. About raising an alarm - drawing attention where there is work to be done. And about celebrating - those who are already showing us, against impossible odds, what is possible.
We believe that connection empowers us. That every voice matters. That each one of us is needed to achieve change. We believe we can do extraordinary things when we come together.
We fight for education. For health. For justice. For every girl. Every woman. Everywhere. We fight for our future. Because none of us can move forward if half of us are held back.
Join us, and take action for gender equality here.
Watch the video below to learn more about the campaign: