Based loosely on the rise and rise of Sophia Amoruso, founder of online reatailer NastyGal and best-selling author, Girlboss follows the story of Sophia's life as she struggles to build a fashion empire. Featuring a cameo from RuPaul, the trailer introduces us to Sophia, played by Britt Robertson, as she discovers a niche for selling vintage clothes on E-Bay from San Francisco thrift stores and ultimately decides to launch her own multi-million dollar e-commerce platform with little money or experience but as Sophia laments in the show: "Go ahead, underestimate me, I've got it all figured out." Written by the team behind Pitch Perfect, one of the most successful comedy films of the last two years, it's also executive produced by Charlize Theron.
Nasty Gal was founded by Amoruso in 2006, opened it's first brick and mortar store in Los Angeles by 2014. Ultimately leaving her post as CEO in 2015 as the company struggled to stay afloat, they eventually filed for bankruptcy last year and were bought out by the British BooHoo group, who have plans to revamp the site under their umbrella. After releasing her autobiography and self-help book #GIRLBOSS in 2014, Sophia then went on to launch the Girl Boss Foundation, awarding grants to women with new and game-changing business ideas.
Watch the full trailer below: