Bazaar caught up with the Lebanese designer and asked him for his thoughts on how the on-going pandemic has affected the industry and why now is the time he's able to focus on the process of creation.
“The unexpected recent stillness has only reasserted my love and appreciation for my team, especially the atelier masters, many of whom have been constants since the brand’s inception in 1995. It has also been a time for reflection and gratitude. It is unfortunate that this has had to come at a tragic expense to the world, but optimism is essential in times like these. All in all, it has been an opportunity to purify the overall process and return to the fundamental aspects that drew me to pursue this path: Creation.
In these times of uncertainty, we go day by day. Haute Couture is immortal; its ammunition being its agility at responding to the economic and political climates. They say, ‘The flower that blooms in adversity is the rarest and most beautiful of all.’ Change is necessary and must not be resisted. I strongly believe this is a poignant time through which creativity will flourish – with sustainability at its heart. Underneath it all, luxury is a celebration of quality, no matter the form.”
Lead image courtesy of Georges Hobeika
Harper's Bazaar Arabia May 2020