Harper’s Bazaar Arabia is excited to announce our new Editor-in-Chief, Salma Awwad, to begin her role on 27 March.
“Taking the helm of the Middle East edition of one of the world’s most prestigious fashion brands is an enormous privilege,” Awwad says. “Having lived and worked in the industry across the USA, Canada and the GCC, I have witnessed first-hand how Arab women are now leading the way when it comes to innovation, style and self-expression. I look forward to championing their stories, visions and aspirations, alongside relevant international brands."
Born in Kuwait to Egyptian parents and raised across the Middle East, Awwad later pursued her education both in Canada and America. After graduating from Parsons School of Design in New York City, she spent a decade working for the biggest names in the fashion and beauty industries, such as L’Oreal, Ralph Lauren and Giorgio Armani.
Upon returning to the Middle East she has held several editorial positions, most recently Group Fashion Stylist across a portfolio of titles including Architectural Digest and Conde Nast Traveller, for which she also launched the digital platforms. Since then Salma Awwad has spent the last two and half years running her own Fashion and Design Consultancy, working regionally with Design Week and lecturing at Fashion and Design schools such as Esmod and FAD.
After searching globally for the perfect fit for Bazaar's Editor-in-Chief position, ITP have appointed someone who has nurtured and fostered the fashion economy within the Middle East but also succeeded on a global scale.
More details to come.