It seem's the guitar-toting, sequin dress-wearing Taylor Swift we've all grown to know over the past few years is long gone.
The singer announced via her Instagram last night that she will be releasing the first single off her new album Reputation, later today, and if the snake videos she's been posting on her social media are any indication, it's set to be a new kind of statement from the former country star.
A dark departure from her cute Polariod album cover for 2014's 1989, the artwork for Reputation sees a black and white picture of Taylor covered with faux newsletter headlines and racked up over 1.6 million likes within 24 hours.
The singer hasn't released a new album for three years and considering most of her music is autobiographical, we're betting there will be a few name-checks from her public feuds with Katy Perry, Kanye West and Kim Kardashian popping up throughout the release, which will drop on November 11.
Are we looking at a Lemonade 2.0? Watch this space...