Earlier this week, Kendall and Kris Jenner took to Instagram to announce that the 23-year-old model would be sharing her "most raw story" with fans.
“When I was 14, I couldn't reach as many people that I can now that I'm 22. Now I have this whole thing behind me, I can speak to so many people and be like, 'I can help you and it's okay.'" Kendall Jenner opening up in the preview video.
However, when the news was announced, many were left confused and disappointed to discover that the former Bazaar cover star was actually just promoting her latest contract with Proactiv, a beauty label which promises blemish-free skin.
"I'm so proud of my darling Kendall Jenner for being so brave and vulnerable," momager Kris wrote on social media. "Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you've become."
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq— Kris Jenner (@KrisJenner) January 5, 2019
Naturally, Twitter had a lot to say about it…
that's it?! *cracks pepsi*— Noel (@KingOfHotTopics) January 7, 2019
Sure A Star Is Born was an emotional roller coaster of sadness and triumph but have you seen’s Kendall Jenner’s ad for Proactiv— Dan It's A Checkmark (@DanRussBailey) January 7, 2019
Yeah...Kendall Jenner talked about PROACTIV. What kind of "Raw Story" were you people expecting from her? Did you think she was going to talk about robbing a bank or something? She's a 22 year old Kardashian model. pic.twitter.com/RcTR2JGv7P— SedricAndre (@sedric_andre) January 7, 2019
We’re gonna have to see kendall jenner crying about that proactiv commercial in the next season of keeping up with the kardashians— taylor jones (@taylordian) January 7, 2019
Kendall Jenner tweeted she had a big announcement to make tn & Kris Jenner proceeded to tweet how proud she is that Kendall will b sharing her story & that she’s brave for doing so. all it was is that Kendall is now the face of ProActiv bc she has acne. I want my money back— big nic energy (@nidimitrakis) January 7, 2019
Press play to watch our exclusive interview on the September 2017 cover shoot with Kim Kardashian