The royal gave the jumper to her former personal trainer Jenni Rivett, who put it up for sale via the Boston-based RR Auction. The winning bid of $53,532 (about £42,500/Dhs 195,000) came from a collector in California who wishes to remain anonymous, reports People.
The jumper became renowned after Diana used it to fool the paparazzi, wearing it repeatedly so that all pictures of her leaving the gym would look the same and therefore be less interesting or valuable.
"This sweater was given to HRH by Sir Richard Branson," Rivett wrote in a note accompanying the item. "It became her most worn top on her regular visits to the gym. She felt there were far more important issues to focus on in the world than her gym attire and therefore decided that wearing the famous Virgin sweatshirt to every session would be a good way to stop the media frenzy!"
From Harper's BAZAAR U.K