Cara Delevingne Talks Women Empowerment As Puma Debut's Its New #DoYou Campaign

BY Maddison Glendinning / Jul 24 2017 / 13:36 PM

The model is the face of the sportswear giant's new campaign

Cara Delevingne Talks Women Empowerment As Puma Debut's Its New #DoYou Campaign

British model/actress Cara Delevingne made an appearance in London yesterday to help debut Puma's new #DoYou campaign (for which she is the face) and dropped some serious truths about the way women hold themselves, and each other, back. 

WWD reports that Cara told the crowd at Central Saint Martins, "I see, and I am more aware of, my own ignorance. Of what people say and how spoiled we are in the West - and obviously myself included. Even the way I treat myself sometimes, and how much I put myself down and how much I made myself feel bad about myself. Now I am starting to understand women's empowerment a lot more and how I want to lift other women up. But you can't do that unless you lift yourself up."

Cara's new-found inspiration comes off the back of a UNHCR trip she took to Uganda earlier this year - which she described as "the most incredible experience of my life" - where she met with refugees, mothers and young adults. On her Instagram, Cara wrote that the docu-series she shot with Puma for the campaign aims to "share stories of women who are working to change the world" and is encouraging fans to share their stories also. 

During the event Cara shared that she's still a work in progress when it comes to self-love. "I'm still growing every day. It's a constant reminder," she said, adding that she has always wanted to be in a position to help others. "I started saying no, and realising what my strengths were, and believing in myself. We all have our turning ponts. It made me realise how lucky I am to be alive. Especially to be able to do what I do. The reason I wanted to do this...If I ever got famous, I knew I needed to help." 

The video will be released to the public later today, so be sure to check back this afternoon to watch the inspiring clip. In the meantime, you can head to Puma's Instagram account where Cara has taken over their Stories for the day to get a glimpse at what happened at yesterday's event and read some of the inspiring stories women have shared so far.