Gwyneth Paltrow is joining the judging panel of a new TV series produced by Apple.
The actress will be one of three judges on Planet of the Apps, a show that will follow a group of app developers attempting to make it big in the tech world. Joining her on the panel are producer Will.i.am and author and entrepreneur Gary Vaynerchuk.
"Developing and launching a business based on your own original idea can be exhilarating, but intimidating," said Paltrow. "This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples' lives."
It's not such a surprising move for Paltrow, who is the founder of the successful lifestyle website Goop, which she founded in 2008.
Recently, she announced plans to distance herself from her own brainchild, stating: "In order to build the brand I want to build, its scalability is limited if I connect to it. So I always think, 'How can I grow the brand? How can I separate myself from the brand?' and I think its going to be more its own brand. My dream is that one day no one will remember that I had anything to do with it."
Via Harper's Bazaar US