Since its launch, Khloe Kardashian's denim wear brand Good American has found incredible success. It was the biggest denim launch in history, and its real-body friendly silhouettes and Insta-ready styles regularly sell out. It's all been relatively smooth sailing for the 32-year-old until this weekend when she was accused of copying designs for some of the brand's newest pieces from another label.
On Friday, Khloe posted a new campaign video which featured her #GoodSquad in various new designs from the brand. In response to the tweet, a designer named Destiney Bleu wrote, "When someone buys 1 of everything on your site, has you make them custom @dbleudazzled work, never posts it or wears it, then copies it."
When someone buys 1 of everything on your site, has you make them custom @dbleudazzled work, never posts it or wears it, then copies it. https://t.co/hylp6fcOdh— destiney bleu (@destineybleu) June 2, 2017
The items in question are Good American's new crystallised bodysuits, which Destiney claims are exact copies of her designs. The designer wrote that Khloe had even asked for custom pieces to be made for her (including a Cleveland Cavaliers two-piece set) which she now believes were being sent away to get copied.
Good American Instagram
She continued, "I had stylist friends working on the Good American set and they told me they were shook when they saw her black x nude @dbleudazlled copies. Dazzle is my livelihood. I pay 3 rents, 5 employees and hand-make everything; I did it w/no investment or guidance. I'll always fight for this."
Im my own boss, there's no shutting me up when it comes to my own clients stealing from me.— destiney bleu (@destineybleu) June 2, 2017
Destiney's designs have been worn by the likes of Beyoncé and Fifth Harmony and she is taking the perceived slight seriously, writing that she had "trademarked already and lawyered up."
I know its prolly unprofessional of me to spill the tea but I've had it with these non creative millionaires stealing from indie designers.— destiney bleu (@destineybleu) June 2, 2017
Whilst Khloe is yet to make any statement personally, Good American did release a statement to Cosmopolitan US refuting the claims. They wrote, "Under no circumstances did Good American or Khloe Kardashian infringe on another brand's intellectual property," adding they "are going through the proper legal channels to handle the situation."
The brand also uploaded several images to its Instagram account which it says were the inspiration for the suits. A picture of Cher even came with a tongue-in-cheek caption that read: "Here's our forever inspo - Cher photographed by Henry Langdon, 1978. Important to know your fashion history #nofrauds."
Watch this space.