Working From Home | Giuseppe Zanotti On Redefining Fashion and Consumer Habits

BY Harper's BAZAAR Arabia / May 12 2020 / 08:30 AM

"The fashion business model was already showing issues; it runs too fast, with many inefficiencies that we can’t ignore anymore."

Working From Home | Giuseppe Zanotti On Redefining Fashion and Consumer Habits

Harper's Bazaar Arabia caught up with the renowned shoe designer and asked him for his thoughts on how the on-going pandemic has affected the industry, and why now is the time he's able to reconnect and slow down.

"I’ve been thinking about silence for these past 30 days: no traffic and noise. No shouting, just whispering. I have learned to listen to silence and to myself and I hope that this will lead to a new balance in life and relationships with others once this nightmare is over.

I’ve also had the chance to reconnect with people I haven’t seen for the last 30 years. Our life used to be so hectic that it was not easy to cultivate relationships or even look at our inner self... now, for instance, I sleep more and I dream more, something I did rarely before.

This pandemic is playing an important role in redefining fashion and consumer habits. The fashion business model was already showing issues; it runs too fast, with many inefficiencies that we can’t ignore anymore. We create far too many collections per year, and produce too many goods. It’s not sustainable! Now we have the opportunity to fix the problem. We need to slow down and keep quality and real creativity as the main aim. Let’s focus again on creating beautiful objects, because beauty is an emotion that we will always need.”


Lead image courtesy of Giuseppe Zanotti

Harper's Bazaar Arabia May 2020 Issue