Harper's Bazaar Arabia caught up with the Greek designer and asked her for his thoughts on how the on-going pandemic has affected the industry and why now is the time to reflect and react.
“Every day that passes affects the way I think about our value system. By staying at home, protecting a whole community, it gives me so much hope for a more empathetic future. It’s made me appreciate how invaluable teamwork is, now more than ever, and how we can use our brand as a platform for practical good.
We’d already shifted the brand’s direction since our last show in October at the Temple of Poseidon. That collection saw us join forces with ELPIDA Association of Friends of Children with cancer and we raised funds for them, using our show to send a message of hope and humanity. We also decided not to show during LFW this past February because it didn’t feel necessary to put a new collection out there straight after having shown in Greece.
We focused our atelier on our made-to-measure orders and that has proven to be a more responsible way to work; designing less, but better. Fashion has always been reflective of the times and reactionary. I’m optimistic that the future of fashion will evolve through the innovation of thought that will be the result of empathetic and visionary minds coming together as a collective.”
Lead image courtesy of Instagram/marykatrantzou
Harper's Bazaar Arabia May 2020 Issue