The highly-anticipated Loewe spring/summer 2020 show is set to take place inside a simulated exhibition construct at the Maison de l’UNESCO in Paris. Creative Director Jonathan Anderson released the brand’s seasonal campaign earlier this week as a teaser of what can be expected from the Spanish luxury brand’s S/S20 womenswear show.
The campaign features a voyeuristic view of an emotional Jodie Comer backstage, an image of florescent green ooze stretched out in manicured hands with extra-long nails and a still life of the brand’s new Lazo Mini bags in orange, yellow and burgundy. A seemingly unrelated series of images, but if you look closely, the overarching theme appears to embrace a sense of surrealism which is certain to make for an unmissable show.
Tune in to watch the show live at 11:30am on Friday 27 September, 2019.