Rihanna Wants To Usher In A 'New Culture of Skincare' With Fenty Skin

BY Katinka Haugnaess / Jul 25 2020 / 16:00 PM

The popstar is set to debut her new inclusive skincare brand at the end of this month. Here's what you need to know about one of the hottest beauty drops this summer...

Rihanna Wants To Usher In A 'New Culture of Skincare' With Fenty Skin

Rihanna has us all excited for Fenty Skin which is due to drop in a few days on July 31.

The award-winning singer-songwriter shared the video campaign for the skincare line exclusively on her Instagram.

The video contains appearances from Lil Nas X and A$AP Rocky, demonstrating Rihanna’s continued efforts to keep inclusivity at the heart of her brand.
She stated on her twitter account ‘Whoever told you skincare has a gender, LIED to you.’, reinforcing her views by stating 'that’s right baby… Fenty Skin is for my fellas too! No matter who you are, you deserve to have great skin!'

Throughout the one-minute video, Lil Nas X and A$AP Rocky appear poolside along with an array of models all looking dewy and radiant, followed by close up shots of Fenty Skin products in a classic purple packaging. It appears the line will include a toner-serum hybrid, cleanser and an SPF moisturizer, however, there is no word on whether these three products will all be released and available for purchase on the same date.

The campaign ends on the tagline ‘The new culture of skincare,’

According to the Fenty Skin website the products will be available on July 31, however, for early access Fenty fans can sign up on July 29 exclusively at fentybeauty.com.

Lead Image Courtsey of Instagram / badgalriri

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