Etihad Collaborates With Emirati Fashion Brand On First Class Loungewear

Flying has never looked so chic

Abu Dhabi-based Etihad Airways has collaborated on a line of loungewear designed by Emirati fashion brand A Friend of Mine by Xpose.

Rawdha Al Shaffar, Buthaina Al Marri and Fatma Al Muddhareb are the founders of A Friend of Mine by Xpose, and the trio have an existing connection to Etihad, having won a competition launched by the airline last year.

The simple yet elegant loungewear, which is inspired by traditional Emirati dress, will be offered to guests on First Class flights, as well as those staying at The Residence on board the Airbus A380.

With comfortable, flowing fabric and earthy colours, the collection is both comfortable and wearable, as well as being easily matched with other pieces.

The designs are all made from anti-bacterial and hypoallergenic Modal – and the best part is that it’s crease resistant, allowing you to step straight off the flight looking chic.

“The innovative and striking designs follow the same attention to detail and design principles held by Etihad,” said Linda Celestino, Etihad Airways vice president guest experience and delivery. “The creations are high-quality, wearable on your flight for relaxing or sleeping, yet simple and stylish enough to be matched with other items of clothing for everyday wear. By doing so we also present our guests with a long-lasting and valuable memento of their experience with us. This is something uniquely Etihad and reinforces our position as the airline of innovation and choice.”